Campaign, Social Media, Layout (posters, digital billboards)
Art Director—Shelby Tiffany
design partners—Jordan Hoagbin, Leigh ring, Matti Jonsson, Ethan allen Smith
Starting with Nike East launch of #NewYorkMade—a city-wide campaign celebrating the people, products, moments and stories of NYC, the campaign continued with an out-of-home extension for the launch of Lunarcharge in early December 2016.
Centering around some of the city’s most celebrated influencers including London Zhiloh, Nigel Sylvester, Miles Chamley-Watson, and Mr. Flawless; this gritty campaign extension showcased each celeb in various authentic settings around their city; communicating Lunarcharge as a stylish and comfortable shoe built for the city.
Together with the North America Brand Design team, I created assets to promote key product drops combined with athlete and consumer moments which came to life through posters, digital billboards, retail design and exclusive events at select Footlocker doors. It was shared across social channels in tandem with the Nike East #NewYorkMade campaign.