Nike Air Society
branding Collateral, Social Media
Art Director—rebecca Parker
Nike Air Society is about giving women the chance to gain insight from successful women. Give her the tools to be more creative in the way she expresses herself. and the confidence to be bold and rewrite the rules.
Thinking beyond services, Nike Air Society works to create an authentic community that inspires her to break the rules.
Centering on the concept of invisible and visible; to elevate Air as the essential element that makes the invisible visible by igniting creativity, inciting relentless expression, and inspiring break-the-mold greatness.
As part of elevating the branding language, I created various collateral using elements from the mark and injecting colors through the use of aura gradients. Gradients are used as social media filters, button designs as well as polaroid take away.