Branding & Identity System
Branding, Identity system, Website, Illustration
Farmstand is an illustrative branding for a local organization that focuses on educating families and children on growing organic food and healthy meal preparation. With the branding, I wanted to communicate the friendliness and welcoming atmosphere of the organization. Inspired by the bountiful vegetables and fruits that are grown at the farm, I created simple, colorful and fun illustrations that can be used as patterns, stickers, and other promotional materials.
Because families and children are their main audience, I wanted the brand to communicate that gardening is not intimidating, in fact, it is fun!