Campaign, activation concept, environment design
NBA All-Star weekend
campaign, Print, environment, consumer experience
art director—shelby tiffany
design partners—miles Johnson, Sarah Runie
Architect— RUFproject
Production— Production Glue
Photography— Mo Daoud (environment), Victory (event)
This project is the second part of the Equality campaign. Leading up to the 2017 NBA All-Star weekend, we partnered with native New Orleans artist Brandan "Bmike" Odums to create a space for local youth to play ball with Nike athletes, practice physical and mental discipline, and engage with local mentors. In tandem with Nike's EQUALITY initiative, every night the space was open to the public to enjoy DJs, marching band performances, and local ball on the court.
Translating the athlete imagery from Equality campaign and putting a local spin on the space with New Orleans art, a collaboration with BMike who painted over the wheat-pasted faces on the wall.
